Business Development

Helping corporate clients win, grow and protect lucrative contracts and key clients.

Tenders and Proposals

Tenders have become the go-to procurement method for both business and government entities. In recent years, nearly every B2B category has experienced an increase in both their number and complexity. At Market Expertise, we have a stellar track record of helping businesses win lucrative contracts and protect key clients.

We support clients in numerous ways, ensuring tender responses are efficient, effective, and strategically aligned with their objectives. Our services include:

  • Ensuring rigorous go/no-go decision-making processes
  • Implementing processes, procedures, and tools, including repositories, databases, templates, and baseline content, to streamline responses
  • Collaborating with executives and project teams to develop winning tender strategies, value propositions, key messages, and differentiators
  • Project managing tender responses and coordinating all inputs and content
  • Writing, editing, and proofreading submissions to ensure clarity and impact
  • Coaching bid teams for presentation success
  • Bringing submissions to life with visual content, such as illustrations, diagrams, and bespoke branding
  • Attending pre-briefs, conducting debriefs, and sharing lessons learned with stakeholders.
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Client Research

We all know the adage, “You can’t manage what you don’t measure.” That’s why monitoring and conducting regular client satisfaction research is so crucial.

At Market Expertise, our mantra is simple: Whether feedback is positive, negative, or neutral, every service provider must understand how it’s performing.

Market Expertise has extensive experience designing and executing client satisfaction research programs that not only assess a business’s performance in isolation but, more importantly, evaluate it against competitors. Our research covers both quantitative and qualitative methods, utilising a range of formats including print, online, face-to-face, and telephone.

What sets us apart from specialist research agencies is our ability to transform research insights into actionable strategies. We don’t just highlight areas of improvement—we help implement programs that correct poor or subpar performance.

Account-Based Marketing

It’s a business reality that not all clients are equal—some are more profitable, and some offer greater growth potential.

A well-designed, carefully executed account-based marketing (ABM) program can help you protect and grow your most valuable clients. ABM focuses your marketing resources and budget on the highest-value opportunities.

While it’s not a new concept, the rise of marketing technologies has made ABM a viable strategy for businesses of all sizes. Key success factors include keeping the program manageable and achievable, whether by scaling to match your internal resources or partnering with an external agency, and identifying the best opportunities—clients with the greatest growth and profitability potential.

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We acknowledge the Traditional Custodians of the land on which we operate, live and gather, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.