This website is owned and operated by Market Expertise Pty Ltd (ACN 167 814 842). We care about your privacy and the information you share with us and want you to understand how we are using and protecting the information we collect about you. Market Expertise is respectful of data privacy and adopts best practice in compliance with applicable privacy law and regulations.

Use of this website

This Privacy Policy describes the information we collect from you and how it may be stored and processed in Australia. This website provides content for a professional audience and is not intended for individuals under the age of 15 years old. We do not knowingly collect or store personal data provided by anyone under 15 years of age. 

What information we collect

Market Expertise collects standard, non-sensitive information. For example, we might ask for your:

• First and last names
• Job title
• Company
• Email address
• Business telephone(s)
• Mailing address
• Industry
• Company size

To enhance and/or update the information that you have provided to us, we may combine it with data we collect and store about your transactions and subscriptions, as well as professional information or personal data that we collect from third-party sources.

Use of cookies

Market Expertise uses cookies and other third party tracking technologies that help us collect other information about our clients’ and contacts’ preferences (such as IP addresses, geographic location of a computer or device, browser type, operating system, page view history). You can choose to permit or restrict the use of these technologies through your personal browser settings. Market Expertise’s cookies do not contain any personally identifying information.

How we collect personal data

We may collect your personal data when you register on our website, subscribe to receive any of our content, register to attend one of our events, or communicate with us.

How do we safeguard your personal data?

Market Expertise maintains appropriate safeguards to protect the personal information of our clients and contacts. We restrict access to personal data to only those who need to know in order to provide Market Expertise’s content or services. Market Expertise periodically audits our system for possible vulnerabilities and attacks.

What we do with the personal data we collect

We use the personal data that we collect to communicate with you, deliver what you request, improve our services, and to present other information and offers that may be of interest. For example, you might expect to receive from us:

• Email updates highlighting our latest trending content, downloadable reports, forthcoming events and training.
• Emails curating third-party partner content, including whitepapers, webinars and guides.
• Invitations to attend events and participate surveys.
• Offers of additional Market Expertise content or services that may be of interest to you.
• Important notices, such as communications about changes to our terms, conditions and policies.

We may use your personal data for auditing, data analysis, and research to improve Market Expertise’s content and services.

Why we process your data

We may process your data for a number of different purposes:

• To keep you up to date with the latest, relevant content we have published.
• To administer events and subscriptions.
• To keep you up to date with and invite you to any of our latest, relevant events, training programmes, webinars or podcasts we are producing.
• To collect your feedback and seek your insight through online survey invitations.
• To give you access to content and events provided by our approved third-party partners.

We may receive and store other information when submitted to our website or if you participate in activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with Market Expertise.

The legal basis we have for processing your personal data

The legal basis for processing your personal data is your consent. In certain circumstances, we may otherwise process your personal data if Market Expertise has a legitimate interest in doing so and Market Expertise is not infringing on any of your rights and freedoms. When Market Expertise processes your personal data for Market Expertise’s legitimate interests, Market Expertise will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not override your interests. Market Expertise will not use your personal data in circumstances where your rights and freedoms override our legitimate interests unless we have your consent or are otherwise required or permitted to by law.

When and how we share your personal data with others

Market Expertise will only share your personal data with third parties with your consent or when authorised by law or necessary to comply with a valid legal process.

How long we keep your personal data

We retain your personal data safely and securely for as long as necessary or according to your instructions. We will review the data we hold at least once every two years.

Your rights and preferences

Confirming your personal data

You can reasonably request access to the personal data we hold on you at any time. We will provide that information free of charge within one month of your request. To confirm that Market Expertise is processing your personal data, or to access, update or correct the personal data Market Expertise holds about you, or to obtain a copy to reuse for your own purposes, please send an email to privacy@marketexpertise.com.

Erasing your personal data

If you inform us that you want your personal data erased, or that you no longer wish for us to communicate with you for marketing purposes, or to otherwise restrict Market Expertise’s processing of your personal data, we may retain some basic information in order to avoid sending you unwanted materials in the future, and to keep a record of your request and our response. If you want your personal data erased, please send an email to privacy@marketexpertise.com.

To opt-out of marketing communications

You have the right to opt out of our marketing communications at any point, and we will process your request promptly. You can unsubscribe from all communications or amend some of your communication preferences by emailing privacy@marketexpertise.com. You can request inaccurate or incomplete personal data held on you to be rectified or completed.

To restrict processing of your personal data

If you want to otherwise restrict Market Expertise’s processing of your personal data, please send an email to privacy@marketexpertise.com.

Getting in touch

If you have any questions, concerns or complaints about Market Expertise’s personal data practices or this Privacy Policy, we encourage you to get in touch with our Privacy Officer. Privacy Officer Market Expertise Pty Ltd PO Box 449 POTTS POINT NSW 1335 Australia privacy@marketexpertise.com.

Changes to this Privacy Policy

We are committed to maintaining Market Expertise as a leading B2B marketing agency. This Privacy Policy will be reviewed and updated whenever necessary. We will post any changes to our Privacy Policy on this page. We will inform you via email of revisions to the privacy policy.

Further Information

For more information about privacy issues in Australia and protecting your privacy, visit http://www.oaic.gov.au/. 

Last Updated: 7 April 2024.