Jacqueline (Jaci) Burns is a strategic marketing, communications and business development advisor with more than 20 years’ experience working across complex, stakeholder-heavy and expertise-led environments.

She founded Market Expertise to support organisations where growth depends on credibility, stakeholder confidence and the ability to communicate expertise clearly.

Jaci has worked with and advised organisations including Deloitte, Towers Perrin, Cushman & Wakefield, Aurecon, Stantec and SUEZ across professional services, infrastructure, advisory and technical sectors in Australian and international markets.

Her experience spans strategic positioning, thought leadership, stakeholder communications, strategic pursuits and business development support, particularly within organisations operating in complex B2B and high-scrutiny environments.

Her work increasingly focuses on how organisations build trust, communicate expertise and navigate complex stakeholder and decision-making environments.

This includes expertise-led communications, organisational buying behaviour, governance and stakeholder complexity, strategic pursuits, and the relationship between communications, credibility and organisational confidence.

Jaci is particularly experienced in supporting organisations operating within:

• complex B2B environments
• matrixed organisational structures
• stakeholder-heavy projects
• regulated and high-scrutiny sectors
• advisory and expertise-led business models

Areas of Focus

• Strategic positioning
• Expertise-led communications
• Thought leadership
• Strategic pursuits and business development
• Stakeholder and governance communications
• Organisational trust and credibility
• Complex B2B buying environments

Qualifications and Professional Recognition

Jaci holds a Master of Commerce (Marketing) from the University of New South Wales, a Bachelor of Commerce (Organisational Behaviour) from Griffith University, and a Graduate Diploma in Company Directorships from the Australian Institute of Company Directors.

She is a Certified Practising Marketer (Australian Marketing Institute), a Certified Change Practitioner (PROSCI), and a Fellow of the Australian Marketing Institute.