Jacqueline (Jaci) Burns
Founder and Chief Marketing Officer
Jacqueline (Jaci) Burns is a highly accomplished B2B marketing and communications steward, strategist and tactician with more than 20 years’ experience working with professional services, financial services and technology firms. As the founder of Market Expertise—the first and only B2B agency specialising in services and intangible products—Jaci helps organisations build strong brands, protect corporate reputations, develop market differentiation and drive business growth.
She has worked for and consulted to some of the world’s leading firms, including Deloitte, Jones Lang LaSalle, Towers Perrin, MWH (now Stantec), Aurecon, Cushman & Wakefield and SUEZ. A strategic thinker with deep commercial acumen, she is adept at navigating change, disruption, and complex market environments. Her expertise spans brand positioning, thought leadership, ESG communications, strategic pursuits, content marketing and account-based marketing.
A confident and collaborative leader, Jaci is passionate about the intersection of technology and human capital, as well as innovation, learning and development and corporate responsibility. She is an extensively published columnist and commentator on marketing, management and human capital.
Jaci holds a Master of Commerce (Marketing) from the University of New South Wales, a Bachelor of Commerce (Organisational Behaviour) from Griffith University, and a Graduate Diploma in Company Directorships (Australian Institute of Company Directors). She is a Certified Practising Marketer (Australian Marketing Institute) and a Certified Change Practitioner (PROSCI) and is a Fellow of the Australian Marketing Institute.