Corporate Communications

Shaping perceptions, establishing trust and managing reputations

Corporate Communications

Corporate communications focuses on managing an organisation’s brand image, reputation, and stakeholder relations. The primary goal of corporate communications is to shape perceptions, establish trust, and maintain a positive reputation for the organisation as a whole. This discipline encompasses activities such as internal communication, external communications (including investor relations), media relations, issues management, change management communications, and corporate responsibility (ESG) communications.

Corporate communications is a strategic discipline that focuses on shaping perceptions, establishing trust, and managing the overall reputation and image of an organisation. It encompasses various communication activities aimed at aligning stakeholders, conveying the organisation’s values and goals, and ensuring coherence in messaging across different channels and audiences, both internal and external.

We’re highly experienced in all aspects of corporate communications, both during business-as-usual and exceptional circumstances. We are accomplished writers, editors, producers, directors and strategists. As importantly, while we are skilled in working across traditional and digital channels, and are expert at integrating communications for the purpose of consistency, repetition and reach. This involves:

  • Cascading corporate communications when a top-down approach is appropriate or necessary
  • Amplifying key messages by reinforcing and repeating them across multiple channels and media
  • Developing strategies that consider stakeholders’ communication preferences (format, frequency)
  • For maximum benefit, ensuring communications are aligned with active business development pursuits.
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Media Relations

Media relations, while not without risk, can be a powerful tool when managed by experienced practitioners. It offers a unique opportunity to position your organisation, build brand recognition, and demonstrate thought leadership.

When executed well, media relations can effectively raise awareness of core and emerging services, showcase expertise, update the market on corporate activities, and establish your organisation’s voice on key industry issues.

At Market Expertise, we have extensive experience in developing and executing successful media strategies, both in-house and in collaboration with specialist PR agencies. As seasoned columnists and commentators, our team has decades of experience contributing features, stories, and opinions to national newspapers, major metropolitan dailies, and leading trade publications. We also have strong working relationships with key business and industry journalists and editors, ensuring your message reaches the right audience.

Importantly, in the event of a crisis or unforeseen event that might negative affect your company’s reputation, we’re experienced in developing strategies and plans to manage the issue and mitigate its impact.

When executed thoughtfully, media relations can elevate your brand, position your organisation as an industry leader, and protect your reputation—even in challenging times.

Change Communications

Effective change doesn’t just rely on new strategies or structures but fundamentally hinges on transparent, empathetic, and persuasive communication.

As organisations grapple with complex transformations, the emergence of change communication as a distinct discipline addresses the critical need for tailored, nuanced communication strategies to navigate change successfully while prioritising the human experience within these transitions. We’re certified by Prosci, the world’s most respected provider of change management solutions and methodologies.

ESG Communications

In an era where stakeholders demand transparency, authenticity, and responsible business practices, organisations are under pressure to develop and communicate their ESG (Environmental, Social, Governance) strategies, successes, and efforts.

We help businesses demonstrate their ESG commitment through effective and appropriate strategies and communications that are meaningful, factual, and supported by evidence and relevant details. We know how to distil complex ESG initiatives into compelling narratives that resonate with diverse audiences. Moreover, as we understand the nuances of stakeholder engagement, we craft tailored messages that build trust and credibility. Our strategic guidance not only ensures alignment between ESG and brand identity but also safeguards reputations.

Internal Communications

In the modern workplace, managing a flexible workforce is more challenging than ever. With employees working from different locations—whether in the office, in the field, or at home—maintaining effective internal communication has become business-critical.

At Market Expertise, we understand that clear, thoughtful communication is essential to uniting, motivating, and inspiring your team. Our expert approach to internal communication strategy ensures that your messages resonate, no matter where or when your workforce is engaged.

Flexible working presents operational and communication challenges. With a workforce spread across different locations and schedules, internal communications teams must be adept at reaching employees through the right channels, with the right tone, at the right time.

At Market Expertise, we champion a human approach to communication—one that avoids jargon, values clarity, and embraces inclusivity.

We teach teams how to improve their written communication and overcome the limitations of digital platforms—whether through chat, email, or messaging apps.

We work with businesses to ensure important communications are repeated across various formats and channels, enhancing both retention and engagement.

We help businesses adopt a mix of formats to keep employee communications fresh and dynamic. By using the right channel for the right message, we ensure communications are timely, preserved for future reference, and sensitive to the audience’s needs.

Noting that equity is key to employee engagement, we create communication strategies that ensure everyone feels included, removing barriers, providing on-demand communications, and ensuring that all workers have a similar experience and equal access to information.

And we help businesses to ensure their internal communication platforms are intuitive, searchable, and accessible—so that employees can find the information they need quickly and easily.

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We acknowledge the Traditional Custodians of the land on which we operate, live and gather, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.