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In difficult B2B categories, winning proposals make things simple

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Blackboard covered with mathematical formulas
Business-to-business (B2B) procurement is fraught with risk. The financial risk is obvious, given the contracts are large, lucrative and long-term. But there’s also risk...

Imitation is a form of flattery and can render you a...

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Imitation is the greatest form of flattery and can render you a fool
I can be a stickler for correct grammar and punctuation. Understand, I'm far from perfect but I take language seriously, use my words carefully,...