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Don’t speak! Etiquette advice for socially-awkward conference delegates

Don't speak (on social) unless you have something worth saying
So you’re attending a conference. You’ve been given time off work. Maybe you had to fly to get there. You’re staying in a flash...

Ten quick lessons in content marketing (for those who are pushed...

Ten quick lessons in content marketing for those who are pushed for time
If you follow us on LinkedIn or Twitter, you might be familiar with our 'Want a lesson in content marketing but pushed for time?'...

Don’t make an event of neglecting those closest

Government contracts are a clear incentive for businesses to embrace corporate responsibility.
The shoemaker's children go barefoot. Are you familiar with that proverb? It references how a skilled or knowledgeable person commonly neglects to give those...

Cruel Intentions: The Lewinsky Effect

In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.
Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...

May I talk to you about video?

Video is highly effective for B2B.
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...

Public-Private Perspective: How to network on social media

Young woman reading her diary
I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...