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Hello affiliate marketing. Goodbye declaration of independence

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Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

CMO Prediction: The Trump era will herald a resurgence of values-based...

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2017 will herald a resurgence of values-based marketing
Content marketers love listicles. List-style content is easy to produce and, because it’s quantifiably succinct, builds traffic and engagement. Being still early in the calendar...