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Your website is all dressed up but there’s nowhere to go

Your professional services firm’s website is its most valuable ‘owned’ digital asset. It’s the epicenter of your firm's marketing efforts. It’s...

Compare the Pair: Do clients read your legal updates?

If you're forging a career in law firm marketing you must make a meaningful contribution.
Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...

Don’t hibernate your marketing for the long, hot summer

Have fun in the sun but don't forget to do your marketing housekeeping
With Australia’s courts soon to close for the extended summer break, most commercial law firms will operate with just a skeleton staff until well...