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Are your social media influencers even better than the real thing?

In a world where seemingly everyone claims to be an expert in something, how do you identify the real thing?
In a world where seemingly everyone claims to be an expert or influential, how do you identify the real thing online?

Hello affiliate marketing. Goodbye declaration of independence

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was not a social media success as 'Miss America'
Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...