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In difficult B2B categories, winning proposals make things simple

Blackboard covered with mathematical formulas
Business-to-business (B2B) procurement is fraught with risk. The financial risk is obvious, given the contracts are large, lucrative and long-term. But there’s also risk...

Write wrong and no one will read your content

No one will read your content if it's riddled with spelling and grammatical errors.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Imitation is a form of flattery and can render you a...

Imitation is the greatest form of flattery and can render you a fool
I can be a stickler for correct grammar and punctuation. Understand, I'm far from perfect but I take language seriously, use my words carefully,...