Tag: content

Video can entertain. It can inform. It can educate. It can build an emotional connection. And it can be shared.

According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...

When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...

Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...

The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

We’re writing this blog post from Sydney which, by all accounts, is one of the world’s most expensive cities. To put it in context,...