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5 tips for a successful content migration

With these five tips your website migration will be a success
Is it time to plan a content migration? Don’t fret, the process doesn’t have to be as...

4 ways services brands can win with video content

Unless you include a written transcript your video's a lemon
Video can entertain. It can inform. It can educate. It can build an emotional connection. And it can be shared.

Do your case studies open doors and close deals?

B2B case studies can open doors and close deals
According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...

Write wrong and no one will read your content

No one will read your content if it's riddled with spelling and grammatical errors.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to: ...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

Valuable content: The buck stops with you

Professional services marketers must ensure their content is valuable
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Compare the Pair: Do clients read your legal updates?

If you're forging a career in law firm marketing you must make a meaningful contribution.
Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...

Are you an aspiring thought leader? Here’s a lesson in content...

Fancy a lesson in performance planning?
Thought leadership. In professional services marketing, it’s the most valuable form of content. If your firm employs or engages marketing practitioners, the chances are it’s...

Hello affiliate marketing. Goodbye declaration of independence

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...