Tag: content
5 tips for a successful content migration
Is it time to plan a content migration? Don’t fret, the process doesn’t have to be as...
4 ways services brands can win with video content
Video can entertain. It can inform. It can educate. It can build an emotional connection. And it can be shared.
Do your case studies open doors and close deals?
According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...
Write wrong and no one will read your content
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...
With content marketing, your professional services firm can punch above its...
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:
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10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...
Valuable content: The buck stops with you
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...
Compare the Pair: Do clients read your legal updates?
Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
Are you an aspiring thought leader? Here’s a lesson in content...
Thought leadership. In professional services marketing, it’s the most valuable form of content.
If your firm employs or engages marketing practitioners, the chances are it’s...
Hello affiliate marketing. Goodbye declaration of independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...