Home Tags Content

Tag: content

With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

Valuable content: The buck stops with you

Professional services marketers are responsible for the value of their firm's content
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Compare the Pair: Do clients read your legal updates?

If you're forging a career in law firm marketing you must make a meaningful contribution.
Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...

Are you an aspiring thought leader? Here’s a lesson in content...

To take your content from good to great you must put some thought into it
Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...

Hello affiliate marketing. Goodbye declaration of independence.

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

Website Renovation Rescue: How to revitalise a tired asset

A website renovation will breath new life into your most valuable digital asset.
We’re writing this blog post from Sydney which, by all accounts, is one of the world’s most expensive cities. To put it in context,...

Upcycle your content for superior results

If you upcycle content you're a winner
Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...

5 irrefutable reasons to pair text with video content

Unless you include a written transcript your video's a lemon
If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention....

Is Urban Dictionary now the media’s go-to communication resource?

Communication with slang can be an epic fail
Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks.3 killer ways...