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Ten Perils of Research-Based Content

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Challenge your research before your research challenges you
Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long...

Client Feedback : If I Wanted Your Opinion, I’d Ask For...

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If your clients want to give feedback, you'd be wise to listen.
If and when someone wants to give your business feedback, you'd be wise to listen. This week I had cause to contact a Sydney-headquartered boutique...