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CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
Content marketers love listicles. List-style content is easy to produce and, because it’s quantifiably succinct, builds traffic and engagement. Being still early in the calendar...

What does your brand stand for?

What do you stand for?
It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not...