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CMO Prediction: The Trump era will herald a resurgence of values-based...

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2017 will herald a resurgence of values-based marketing
Content marketers love listicles. List-style content is easy to produce and, because it’s quantifiably succinct, builds traffic and engagement. Being still early in the calendar...

What does your brand stand for?

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What do you stand for?
It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not...