Content Marketing. We’re all doing it – we must be; it’s the fastest growing aspect of marketing.
We all (90%) think we’re doing it pretty well. (In fact, only 38% of us are).
Yet, we all intend to spend more on it next year.
“Get ready for a whole lot of bad content”, announces Joe Pulizzi, founder of the Content Marketing Institute and the guy who claims to have coined the term ‘content marketing’ back in 2001.
This is a feature article by Market Expertise CMO, Jacqueline (Jaci) Burns.