Growth hacking is the new normal

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What do Airbnb, Spotify, Dropbox, Uber and Snapchat have in common?

They’re all ‘unicorns’ (companies that have soured to a $1 billion valuation or higher, based on fundraising) that have predominantly been built by growth hacker marketing.

Not familiar with the term? Wikipedia defines growth hacking as a “technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure”.