For B2B marketers, the top-rated digital marketing techniques are currently marketing automation, personalisation, content marketing, account-based marketing and social media marketing. All of these techniques should be integrated and aligned.
We at Market Expertise are digital, content and social media marketing strategists and tacticians. We’re passionate about the way B2B buyers and influencers consume content, interact online, and utilise new technologies to enhance their experience online. And that’s just as well given 52% of B2B buyers expect to make half their purchases online by 2018 (The Future of Commerce).