Want to be an employer of choice? Treat your staff as you do your...

Every B2B business aspires to be recognised for its client service. Many organisations say they are, whether or not that’s true. If you’ve worked in...
Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility. Here's why. Every serious brand will have been created around a set of brand values. Those values help define...
Which of the LinkedIn personalities are you?

A User’s Guide to LinkedIn Personalities

If you’re a professional person, chances are you’ll be familiar with the Myers-Briggs Type Indicator. Developed in the 1960s, the MBTI is a psychometric...
Love me tender, and pro bono

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
Australia’s corporate brands value marriage equality

Australia’s corporate brands value marriage equality

Corporate values have the potential to shape the judgements and actions of employees, and can play an important role in regulating behaviours. Furthermore, the Great...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...
Young woman reading her diary

Public-Private Perspective: How to network on social media

I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...
Changes jobs when you have something fabulous to run toward

Career Move Ahead

Finding a new employer is a popular new year's resolution. If you're one of the many people who has resolved to change jobs after...

A Lesson in Performance Planning

For many professional services firms this time of year will be defined by salary reviews, promotions and performance planning. It’s an exciting time. Despite...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...