Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility. Here's why. Every serious brand will have been created around a set of brand values. Those values help define...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...
You need more than hard skills to climb the corporate ladder

15 leadership skills for career success

It takes more than career experience to climb the corporate ladder – now more than ever companies...
Which of the LinkedIn personalities are you?

A User’s Guide to LinkedIn Personalities

If you’re a professional person, chances are you’ll be familiar with the Myers-Briggs Type Indicator. Developed in the 1960s, the MBTI is a psychometric...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...
The pro bono aspirational target should have ceased being an aspiration long ago.

No more excuses: law firms must meet pro bono target

Whether or not your firm embraces its obligation to give back, large business and government entities offer law firms a clear incentive...
Young woman reading her diary

Public-Private Perspective: How to network on social media

I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...

It’s hard to demonstrate leadership potential without soft skills

Who do you admire as a leader? In the present day and age, it’s a question I certainly ask myself more often....
Aussie businesses should prepare now for modern slavery legislation

Will Australia’s modern slavery law cause you to lose a key client or contract?

If your marketing and business development teams are high-performing, how they spend their time in between major pursuits will be as valuable as what...