Which of the LinkedIn personalities are you?

A User’s Guide to LinkedIn Personalities

If you’re a professional person, chances are you’ll be familiar with the Myers-Briggs Type Indicator. Developed in the 1960s, the MBTI is a psychometric...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
Give me good reason to connect with you on LinkedIn

Give me good reason to connect with you on LinkedIn

Not that long ago, the most common mistake people made on LinkedIn was not sending a personalised invitation. “I’d like to join your professional network...
Love me tender, and pro bono

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...
Australia’s corporate brands value marriage equality

Australia’s corporate brands value marriage equality

Corporate values have the potential to shape the judgements and actions of employees, and can play an important role in regulating behaviours. Furthermore, the Great...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...
Aussie businesses should prepare now for modern slavery legislation

Will Australia’s modern slavery law cause you to lose a key client or contract?

If your marketing and business development teams are high-performing, how they spend their time in between major pursuits will be as valuable as what...
Young woman reading her diary

Public-Private Perspective: How to network on social media

I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...