These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
In professional services environments, innovation is rarely disruptive.

Here’s the key to innovation in professional services firms

Every professional services firm claims to be innovative (would any firm admit to being regressive?), but how many really are?
Plagiarism will damage your reputation and could ruin your career

Plagiarism is a high-level risk for marketers

What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...
Australia’s corporate brands value marriage equality

Australia’s corporate brands value marriage equality

Corporate values have the potential to shape the judgments and actions of employees, and can play an important role in regulating behaviours. Furthermore, the Great...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...
Give me good reason to connect with you on LinkedIn

Give me good reason to connect with you on LinkedIn

Not that long ago, the most common mistake people made on LinkedIn was not sending a personalised invitation. “I’d like to join your professional network...
Young woman reading her diary

Public-Private Perspective: How to network on social media

I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...
Changes jobs when you have something fabulous to run toward

Career Move Ahead

Finding a new employer is a popular new year's resolution. If you're one of the many people who has resolved to change jobs after...