Want to be a thought leader? Here are the practicalities

Thought leadership status takes time and effort to achieve - it's a cumulative endeavour. If you aspire to be recognised as a thought leader, consider your...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
What a genius marketing campaign. Without political experience or public office credentials, Trump convinced 59 million Americans to elect him president

I’m with Her but his was a better marketing campaign

Donald Trump is a marketing genius. With no political experience, inadequate credentials to run for public office, and a questionable understanding of domestic and...
Challenge your research before your research challenges you

Ten Perils of Research-Based Content

Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long...