To be a thought leader takes nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...
Challenge your research before your research challenges you

Ten Perils of Research-Based Content

Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long...
Love me tender, and pro bono

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
With so much no-cost and low-cost information available, how do you conduct reliable, up-to-date competitor research?

How to conduct competitor research on a shoestring

The world’s largest fast moving consumer goods (FMCG) companies – the likes of Unilever and Proctor & Gamble – spend squillions of dollars each...