Don't speak (on social) unless you have something worth saying

Don’t speak! Etiquette advice for socially-awkward conference delegates

So you’re attending a conference. You’ve been given time off work. Maybe you had to fly to get there. You’re staying in a flash...
In a world where seemingly everyone claims to be an expert in something, how do you identify the real thing?

Are your social media influencers even better than the real thing?

In a world where seemingly everyone claims to be an expert or influential, how do you identify the real thing online?
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...
Give me good reason to connect with you on LinkedIn

Give me good reason to connect with you on LinkedIn

Not that long ago, the most common mistake people made on LinkedIn was not sending a personalised invitation. “I’d like to join your professional network...
Social Media Marketing

Is anything unmentionable on social media?

Mentions are a cornerstone of social media so take the time to use them, and take care to get them right. A mention - identified...
Piece of camera film with countdown image

Know, Like, Trust. The future of marketing is live video

Infomercials or Infotainment? Live TV is the real reality television. And, if there was a single takeaway from Social Media Marketing World 2016, it...
If you don't have a LinkedIn strategy you're squandering an opportunity

300 million LinkedIn members are squandering an opportunity

There are 590 million LinkedIn members. About half are active daily users of the professional networking site. These active daily users are exploiting LinkedIn to...
A soldier poised to throw a grenade

Gary Vaynerchuk dropped a f*cking bomb at INBOUND

‘F*ck’ is one of the most versatile words in the English language. To many, it’s inoffensive. To some, it’s crude and boorish. When Gary...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...

Nothing but networking

Rising through the ranks of the corporate world can be a hectic and sometimes even lonely pursuit. To counteract this, a growing numbers of professionals...