This disastrous website project provides a successful lesson in failure

This disastrous website project provides a successful lesson in failure

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This month, a professional services firm launched its new website. What makes this remarkable is the firm embarked upon this project almost...
A I spy countless mistakes on your website

Eye Spy… countless mistakes on your website

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You’ve invested in a new website. You engaged a (hopefully) reputable agency to manage the project and provide technical expertise. Your team has committed...
A website renovation will breath new life into your most valuable digital asset.

Website Renovation Rescue: How to revitalise a tired asset

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We’re writing this blog post from Sydney which, by all accounts, is one of the world’s most expensive cities. To put it in context,...
Video is highly effective for B2B.

May I talk to you about video?

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In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...
Professional services firms must accept their audience is on the move

Professional services firms ‘unfriendly’ towards mobile

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Since early 2014, mobile internet use has exceeded desktop internet browsing. Blogging via the Huffington Post, social media strategist Kim Garst predicts 2015 will herald a shift...