Judge the awards program before you judge an award

Judge the awards (before you judge an award)

It’s flattering being asked to judge an awards program. I know this from experience. It’s like affirmation that you’ve achieved a certain status in...
Plagiarism will damage your reputation and could ruin your career

Plagiarism is a high-level risk for marketers

What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...
If you content is full of spelling and grammatical errors, no one will read it.

Write wrong and no one will read your content

When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...
A I spy countless mistakes on your website

Eye Spy… countless mistakes on your website

You’ve invested in a new website. You engaged a (hopefully) reputable agency to manage the project and provide technical expertise. Your team has committed...
If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
To take your content from good to great you must put some thought into it

Are you an aspiring thought leader? Here’s a lesson in content marketing

Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...

Want to be a thought leader? Here are the practicalities

Thought leadership status takes time and effort to achieve - it's a cumulative endeavour. If you aspire to be recognised as a thought leader, consider your...
Imitation is the greatest form of flattery and can render you a fool

Imitation is a form of flattery and can render you a fool

I can be a stickler for correct grammar and punctuation. Understand, I'm far from perfect but I take language seriously, use my words carefully,...
It's worth investing in content creation

B2B Content Creation: Put Your Money Where Your Mouth Is

Why should B2B marketers invest in content creation? It's complicated.  Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...
2017 will herald a resurgence of values-based marketing

CMO Prediction: The Trump era will herald a resurgence of values-based marketing

As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...