A I spy countless mistakes on your website

Eye Spy… countless mistakes on your website

You’ve invested in a new website. You engaged a (hopefully) reputable agency to manage the project and provide technical expertise. Your team has committed...
If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
To take your content from good to great you must put some thought into it

Are you an aspiring thought leader? Here’s a lesson in content marketing

Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...

Want to be a thought leader? Here are the practicalities

Thought leadership status takes time and effort to achieve - it's a cumulative endeavour. If you aspire to be recognised as a thought leader, consider your...
Imitation is the greatest form of flattery and can render you a fool

Imitation is a form of flattery and can render you a fool

I can be a stickler for correct grammar and punctuation. Understand, I'm far from perfect but I take language seriously, use my words carefully,...
It's worth investing in content creation

B2B Content Creation: Put Your Money Where Your Mouth Is

Why should B2B marketers invest in content creation? It's complicated.  Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...
2017 will herald a resurgence of values-based marketing

CMO Prediction: The Trump era will herald a resurgence of values-based marketing

As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...
If it's not newsworthy, it's not news.

PR firms and their clients are guilty of peddling “fake news”

Fake news. It’s one of the highest trending topics on social media and the subject of great debate amongst those who care about freedom...
If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...