Got feedback? Follow the leader

Got feedback? Follow the Leader

Early on in my marketing career, I made the decision to by-pass traditional customer feedback channels and instead go straight to the top. Whenever...
Is it possible to convert an unhappy customer into a brand advocate?

Your Most Unhappy Customers are Your Greatest Source of Learning

As a head of marketing, I once received a telephone call from an irate client contact who accused my company of a serious information...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...