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Account Based Marketing

Obsession is a desirable trait in client relationship managers

Obsession is the key to client relationship management

Obsession is a desirable trait in client relationship managers. Professional services firms are quick to react when a major account goes back...
Key account management should be mission critical for professional services firms

Key account management is mission critical for professional services firms

It's a business truth that all clients are not equal. Some are transactional; others relationship-based. Some are contracted; others are not. Some are price...