Update your images to inject life into your brand

Refresh your image guidelines to inject new life into your brand

When or how often should a business refresh its brand? Every three years? Every five? The answer is every so often. Maybe you’ve gone through...
Australia’s corporate brands value marriage equality

Australia’s corporate brands value marriage equality

Corporate values have the potential to shape the judgments and actions of employees, and can play an important role in regulating behaviours. Furthermore, the Great...

Professional services firms should discriminate based on colour

A picture does more than paint one thousand words. In the digital era, a picture can be what prompts us to click,...
Vintage photo of a woman on weighing scales

How much does a sub-par brand ambassador weigh?

On 8 July fast food giant Subway announced it has suspended its relationship with long-time brand ambassador, Jared Fogle, following a child pornography-related search...
Brand imagery is an opportunity to stand out, not blend in.

Is your brand having an optical delusion?

In the digital era, a picture is often what prompts us to click, to read, to share, to comment. That’s why imagery...
What do you stand for?

What does your brand stand for?

It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not...
Your brand voice should be as distinct as your corporate colours and approved typeface

Is your brand pitch perfect or tone deaf?

Every established brand has documented brand guidelines which dictate and direct how the brand should be presented. In the past, the term ‘brand...
The legs of a man and a woman dancing the tango

Another celebrity brand ambassador makes another misstep

One year ago, prompted by a criminal investigation involving Subway’s long-time brand ambassador, Jared Fogle, I wrote about the power of celebrity to catapult brand...

Does your brand need evolution or revolution?

There’s a time and place for everything. A time to rebrand. A time to refresh. But, really, what’s the difference? Brand Refresh Put simply, a brand refresh...