Need graphic design services? Be wary of the pitfalls and take care to ensure the solution you choose is appropriate for your needs.

Warning: This post contains graphic content

Whatever your business, however big or small, you will at least periodically need to engage graphic design services. When you do, be wary of...
Update your images to inject life into your brand

Refresh your image guidelines to inject new life into your brand

When or how often should a business refresh its brand? Every three years? Every five? The answer is every so often. Maybe you’ve gone through...
Brand imagery is an opportunity to stand out, not blend in.

Is your brand having an optical delusion?

In the digital era, a picture is often what prompts us to click, to read, to share, to comment. That’s why imagery...
What do you stand for?

What does your brand stand for?

It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not...
The legs of a man and a woman dancing the tango

Another celebrity brand ambassador makes another misstep

One year ago, prompted by a criminal investigation involving Subway’s long-time brand ambassador, Jared Fogle, I wrote about the power of celebrity to catapult brand...
Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility. Here's why. Every serious brand will have been created around a set of brand values. Those values help define...
Your brand voice should be as distinct as your corporate colours and approved typeface

Is your brand pitch perfect or tone deaf?

Every established brand has documented brand guidelines which dictate and direct how the brand should be presented. In the past, the term ‘brand...

Does your brand need evolution or revolution?

There’s a time and place for everything. A time to rebrand. A time to refresh. But, really, what’s the difference? Brand Refresh Put simply, a brand refresh...

Professional services firms should discriminate based on colour

A picture does more than paint one thousand words. In the digital era, a picture can be what prompts us to click,...