Corporate Responsibility

By definition, Corporate Responsibility (Corporate Social Responsibility, Corporate Citizenship) refers to the responsibility that businesses have for their stakeholders (clients, suppliers, employees, communities…), and to society.

It is a means of motivating businesses to:

  • Act consistently and ethically
  • Voluntarily accept responsibility for their actions
  • Reduce legal and business risk
  • Self-regulate compliance with the law, ethical standards and domestic and international norms.

If doing the right thing is not sufficient motivation, there is a clear commercial incentive for embracing corporate responsibility: government contracts. Virtually every government tender now includes multiple, specific questions that fall under the CR umbrella. These might include questions about the tendering organisation’s:

  • efforts to reduce its carbon footprint
  • workforce composition (such as by gender or country of birth)
  • pro bono activities, when applicable
  • community involvement
  • support of local business
  • employment of disadvantaged workers, including Aboriginal and Torres Strait Islanders.

Corporate Responsibility Expertise

Market Expertise is a values-based agency. We are passionate about equality, human rights and the environment. We’re also strong advocates for brands and businesses embracing their obligation to leave a positive, lasting legacy for future generations.

Market Expertise’s corporate responsibility services include:

  • Auditing the business’ activities to gain a clear, holistic picture of its existing CR efforts.
  • Surveying staff about their CR priorities, values and preferences.
  • Assisting in the development of a Corporate Responsibility program and policy that is appropriate to the size, reach, industry and culture of the organisation.
  • Helping businesses and their marketing teams to integrate corporate responsibility and marketing, including through strategic partnerships.
  • Writing, creating and producing internal communications that motivate, engage and educate workers – be they on-site, off-site, geographically-dispersed, full- or part-time, contract or subcontract.
  • Writing, creating and producing communications (blogs, web content, reports, newsletters) for external consumption.
  • Incorporating corporate responsibility messages in business development efforts
  • Responding to explicit questions about corporate responsibility in tenders.
  • Monitoring, measuring and reporting on CR outcomes.
  • Generating positive public and media relations outcomes for their corporate responsibility activities and commitment.
  • Assisting businesses in setting measurable goals so they can report their return on investment.
  • Developing stakeholder engagement strategies to ensure all parties are aware of and aligned with the organisation’s CR program and purpose.