Home Tags Branding

Tag: branding

Website Renovation Rescue: How to revitalise a tired asset

A website renovation will breath new life into your most valuable digital asset.
We’re writing this blog post from Sydney which, by all accounts, is one of the world’s most expensive cities. To put it in context,...

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility
Values-based marketing is a corporate responsibility. Here's why. Every serious brand will have been created around a set of brand values. Those values help define...

CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was not a social media success as 'Miss America'
Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...

Another celebrity brand ambassador makes another misstep

The legs of a man and a woman dancing the tango
One year ago, prompted by a criminal investigation involving Subway’s long-time brand ambassador, Jared Fogle, I wrote about the power of celebrity to catapult brand...

Will ungagging consumers kill your company’s reputation?

User-generated review websites have dramatically impacted reputation management.
Gag clauses were originally incorporated into employment contracts to prevent employees from publicly disclosing information about their employer, workplace or work. In other words,...

Australia’s corporate brands value marriage equality

Vintage photo of cheerleaders practising their routine
Corporate values have the potential to shape the judgments and actions of employees, and can play an important role in regulating behaviours. Furthermore, the Great...