Plagiarism is the original sin

This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display of intentional plagiarism, and one we were compelled to draw to the attention of the company’s CEO.


Plagiarism is a modern-day business risk, and one marketers and content producers must be especially mindful of. Being found guilty of plagiarism would cause your business embarrassment at best; and potentially longer-lasting reputational damage.

Plagiarism (noun)

the practice of taking someone else’s work or ideas and passing them off as one’s own.

“there were accusations of plagiarism”

synonyms:  copying, infringement of copyright, piracy, theft, stealing, poaching, appropriation.


It’s not difficult to avoid plagiarising someone else’s work:

  • Paraphrase, don’t copy.
  • Cite, quote and reference, when appropriate.
  • Reimagine and represent concepts or thinking into some other format. Infographics are ideal in this situation and sites such Venngage make it easy for anyone to create high impact graphics.
  • And incorporate links, both as a show of respect to the source, and to aid SEO.

Grammarly is purportedly the world’s most accurate grammar checker. For a fee, it also detects plagiarism by checking your text against eight billion websites.

If integrity and ethics guide you, it’s a valuable tool.

If they don’t, never mind.