B2B marketing is distinctly different to consumer marketing. In B2B, the sales cycle is longer, the many buyers and influencers are well educated and well informed, and the barriers to switching are high which means so, too, are the stakes. Similarly, services marketing is unlike product marketing. Services have unique characteristics in that they’re intangible, inseparable, and perishable. Combine all of these factors and you begin to understand why B2B services marketing is in a league of its own – it’s complicated.

If you are seeking to win, grow and retain large private and public sector clients, you’ll know that business development is time and resource-consuming. It’s also complex and highly competitive. Our business development services remove the burden and the overhead.

The ability to communicate effectively with internal and external stakeholders is a critical success factor for all businesses. We are accomplished writers, editors, producers, directors and strategists who are skilled in working across traditional and contemporary channels, and are expert at integrating communications to achieve consistency, repetition and reach.

If doing the right thing is not sufficient motivation, there is a clear commercial incentive for embracing Environmental Social Governance (ESG): government and corporate contracts. Virtually every tender now includes multiple, specific questions that fall under the ESG umbrella. What's more, ESG performance must withstand the intense scrutiny of media, shareholders, and all other stakeholders.