Plagiarism is the original sin

Original Sin. Is your marketing team guilty of plagiarism?

This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display...
2017 will herald a resurgence of values-based marketing

CMO Prediction: The Trump era will herald a resurgence of values-based marketing

As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...
If it's not newsworthy, it's not news.

PR firms and their clients are guilty of peddling “fake news”

Fake news. It’s one of the highest trending topics on social media and the subject of great debate amongst those who care about freedom...
If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
A soldier poised to throw a grenade

Gary Vaynerchuk dropped a f*cking bomb at INBOUND

‘F*ck’ is one of the most versatile words in the English language. To many, it’s inoffensive. To some, it’s crude and boorish. When Gary...
What a genius marketing campaign. Without political experience or public office credentials, Trump convinced 59 million Americans to elect him president

I’m with Her but his was a better marketing campaign

Donald Trump is a marketing genius. With no political experience, inadequate credentials to run for public office, and a questionable understanding of domestic and...
Man and a woman looking at strips of film

5 irrefutable reasons to pair text with video content

If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention....
Communication with slang can be an epic fail

Is Urban Dictionary now the media’s go-to communication resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks.3 killer ways...
To be a thought leader takes nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...