If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
To take your content from good to great you must put some thought into it

Are you an aspiring thought leader? Here’s a lesson in content marketing

Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
To be a thought leader takes nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...
If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...
Professional services marketers must ensure their content is valuable

Valuable content: The buck stops with you

I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Content curation is an essential component of a B2B content marketing plan

Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...
Communication with slang can be an epic fail

Is Urban Dictionary now the media’s go-to communication resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks.3 killer ways...
Most B2B content cannot be measured

Content marketing measurement is impossible without a call to action

B2B marketers have long understood content. But how valuable is the content we're creating? It's impossible to know as most content lacks a call...
Actress Lucille Ball seated behind a desk and reading a brochure

Ten quick lessons in content marketing (for those who are pushed for time)

If you follow us on LinkedIn or Twitter, you might be familiar with our 'Want a lesson in content marketing but pushed for time?' series of...