Plagiarism is the original sin

Original Sin. Is your marketing team guilty of plagiarism?

This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display...
Actress Lucille Ball seated behind a desk and reading a brochure

Ten quick lessons in content marketing (for those who are pushed for time)

If you follow us on LinkedIn or Twitter, you might be familiar with our 'Want a lesson in content marketing but pushed for time?' series of...
If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...
Professional services marketers are responsible for the value of their firm's content

Valuable content: The buck stops with you

I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...
Communication with slang can be an epic fail

Is Urban Dictionary now the media’s go-to communication resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks. 3 killer ways...
Challenge your research before your research challenges you

Ten Perils of Research-Based Content

Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long as your...
Unless you include a written transcript your video's a lemon

5 irrefutable reasons to pair text with video content

If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention....
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
It's worth investing in content creation

B2B Content Creation: Put Your Money Where Your Mouth Is

Why should B2B marketers invest in content creation? It's complicated.   Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...