If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
Man and a woman looking at strips of film

5 irrefutable reasons to pair text with video content

If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention....
Communication with slang can be an epic fail

Is Urban Dictionary now the media’s go-to communication resource?

Over the past year or two my news feed has become infected with slang – words like epic, killer and hacks.3 killer ways...
To be a thought leader takes nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell,...
Most B2B content cannot be measured

Content marketing measurement is impossible without a call to action

B2B marketers have long understood content. But how valuable is the content we're creating? It's impossible to know as most content lacks a call...
Professional services firms are failing in their content marketing.

10 reasons professional services firms are failing with content marketing

A newly appointed Chief Marketing Officer recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his...
Challenge your research before your research challenges you

Ten Perils of Research-Based Content

Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long as your...
Actress Lucille Ball seated behind a desk and reading a brochure

Ten quick lessons in content marketing (for those who are pushed for time)

If you follow us on LinkedIn or Twitter, you might be familiar with our 'Want a lesson in content marketing but pushed for time?' series of...