How to cultivate and sustain partnership relationships

Earlier this month iSentia announced King Content, Australia’s largest content marketing agency, would close its doors due to poor financial performance.Mumbrella’s Tim Burrowes speculated...
Affiliates bid farewell to any declaration of independence

Hello affiliate marketing. Goodbye declaration of independence.

The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...
To become a better B2B marketer take inspiration from those who are B2B influencers

Market Expertise named Top 25 B2B Influencer

Wondering how to leverage B2B influencer marketing? Start by identifying some of today’s top B2B influencers. And then follow their lead.This article by influencer...

Nothing but networking

Rising through the ranks of the corporate world can be a hectic and sometimes even lonely pursuit. To counteract this, a growing numbers of professionals...
Update your images to inject life into your brand

Refresh your image guidelines to inject new life into your brand

When or how often should a business refresh its brand? Every three years? Every five? The answer is every so often.  Maybe you’ve gone through...
It's worth investing in content creation

B2B Content Creation: Put Your Money Where Your Mouth Is

Why should B2B marketers invest in content creation? It's complicated.  Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...
Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility. Here's why.Every serious brand will have been created around a set of brand values. Those values help define...
Plagiarism is the original sin

Original Sin. Is your marketing team guilty of plagiarism?

This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display...
Software-as-a-Service is not a product so stop marketing it like one

Intangible products require a touch of services marketing expertise

Software-as-a-Service - the cloud-based solutions that assist us in managing our client relationships, enterprise risk, projects, payroll, expenses, campaigns, communications... - has passed its...
Have fun in the sun but don't forget to do your marketing housekeeping

Don’t hibernate your marketing for the long, hot summer

With Australia’s courts soon to close for the extended summer break, most commercial law firms will operate with just a skeleton staff until well...

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