Marketing Collateral

PRINT AND DIGTAL

Marketing collateral is a useful and effective means of promoting your business and educating potential clients and prospective employees about your business and its services.

Rightly or wrongly, it also contributes to how your business is perceived – giving it credibility, legitimacy and professionalism. And don’t be fooled into thinking the digital age renders print collateral obsolete – it’s actually quite the opposite. Because it’s tangible, printed material has authority and longevity that is well-suited to business-to-business categories.

Whether in print or online, when producing marketing collateral the key is to ensure your audience and objectives are clearly defined, and your messaging across all channels and formats is integrated and aligned.

Our writers and graphic designers are experienced in the production of print and digital marketing materials for business-to-business clients. Examples of the materials we produce to build brand, develop leads, and enable sales include:

  • Business cards
  • Business stationery
  • Corporate or company brochures
  • Services brochures or ‘sell sheets’
  • Industry profiles
  • Annual Reports (or Year in Review documents)
  • Case studies
  • Professional profiles
  • Fact Sheets
  • Whitepapers
  • Research reports
  • Presentation folders
  • Landing pages, web pages and microsites
  • Promotional materials
  • Awards submissions
  • Visual aids (slide decks, storyboards, videos).

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