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CONTENT MARKETING

If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The solution is to get smart: upcycle your content so that it...
The key to successful blogging is to write obsessively good content

Blogging: What makes one million people read, share and subscribe?

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a million subscribers, he’s an expert in what makes written content go...

CORPORATE RESPONSIBILITY

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SOCIAL MEDIA

Like a cougar stalking its prey, use stealth when researching on LinkedIn

How to succeed as a professional stalker

As a user-generated networking database, LinkedIn is one of the most powerful business research tools available. That is, so long as your privacy settings...
Anna Kendrick was not a social media success as 'Miss America'

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...
A soldier poised to throw a grenade

Gary Vaynerchuk dropped a f*cking bomb at INBOUND

‘F*ck’ is one of the most versatile words in the English language. To many, it’s inoffensive. To some, it’s crude and boorish. When Gary...

BUSINESS DEVELOPMENT

Have fun in the sun but don't forget to do your marketing housekeeping

Don’t hibernate your marketing for the long, hot summer

With Australia’s courts soon to close for the extended summer break, most commercial law firms will operate with just a skeleton staff until well...
Sleazy boss making advances towards secretary while another woman looks on

The Seven Deadly Sins of Tendering

Last year, via a competitive tender, one of the country’s largest insurance groups consolidated its legal panel from 50-plus to 20-something. This week, I...
men motioning to shoosh

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...
The big data within your systems should be used as proof points in your tenders

Body of Evidence: Big Data Provides Proof in Tenders

Isn’t it ironic that at a time when consumer brands are swooning over the opportunities presented by Big Data, professional services firms are still,...
CRM

Eight tips for selecting the right CRM system

A Client Relationship Management system. It’s almost indisputably a company's most valuable asset. Yet, those four words can mean very different things to different people. Whichever...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

What to do when culture clubs your business development team

One of the things I most admire about working with engineering firms is their genuine commitment to continuous improvement. Evidently, when critical infrastructure is...